Participation Keeps an Industry Thriving

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by Heather Granato, President, Women In Nutraceuticals

There is an opportunity for AI and tech to deliver even greater transparency around the supply chain, product efficacy, and much more. At the same time, this means it will be critically important to ensure the facts are truly accurate and conveyed in a way that is meaningful to the user. 

Consider how consumers are confronted with health challenges that demand solutions, and rely on our industry to provide them. How can the industry support life-long health when so many people around the globe are facing economic uncertainty? Industry associations have for years championed including a multivitamin within SNAP benefits; what happens when those benefits don’t even extend to basic nutrition? While women make up the majority of our consumer base, how can we formulate and deliver products that address the unique health needs of every member of a family? (Hint: Perhaps more women in leadership positions across the industry, from the boardroom to the lab, and beyond.) How can technology be effectively leveraged to uncover whitespace opportunities, and help in developing products that are affordable and efficacious?

Interestingly, with the growth of tech, it’s more important than ever to build personal relationships. WIN is a membership organization, and certainly we would like to see even more individual members—women and men—join and offer their insights on what we can deliver to accelerate their own professional and personal growth. Participation is what keeps an organization—and an industry—vital and thriving. It’s the willingness of industry members to give back that allows us to deliver an impactful mentorship experience, to launch an entrepreneur training course, to reach out to academia and showcase the career opportunities for female scientists. 

Taken even further, I’d encourage every industry member to find a way to serve as a mentor, whether through WIN, another industry association, or your own organization. Our collective success as an industry will come from empowering the next generation of scientists, leaders, formulators and communicators; they bring a fresh perspective and the technical skills we need to deliver greater health to consumers worldwide.

Originally published in Whole Foods Magazine, January 16, 2026