With nearly 30 years of experience spanning clinical practice, education, product development, regulatory affairs, marketing, and business development, Robbie Barbiellini brings a broad perspective to the nutraceutical industry and a deep commitment to mentoring others. As a new WIN APAC Regional Ambassador, Robbie shares her passion for supporting healthcare professionals, her belief in the power of mentorship, and her vision for building a strong, connected community for women across the diverse APAC region.

With 17 years of experience spanning product development, R&D, business development, marketing, and sales, Silvi Siddhu brings a broad perspective on innovation and commercialization in the nutraceutical and functional foods industries. In this member profile, Silvi shares her career journey, the experiences that shaped her approach to leadership, and her vision for building a more connected nutraceutical community across the APAC region.

What’s one opportunity natural products companies are missing when it comes to telling their story? According to Suzanne Shelton, Founder & Managing Partner of The Shelton Group, brands have far more quality stories to tell than they may realize. In this interview, Shelton explores how brands can better showcase the people, partnerships, science, and practices that make their quality promises possible — and why demonstrating how a company operates can be just as important as communicating what its products do.

Cats may be one of the most familiar animals in our lives, but there’s still a surprising amount we don’t know about their unique nutritional and health needs. From the lessons of taurine deficiency to unanswered questions about feline nutrition, behavior, and chronic disease, WIN member Kaitlyn White explores why cats have been understudied — and why more feline-specific research matters.

Meet Gina Benninger, Director of Business Development & Marketing at Nutriience and Co-Chair of the WIN Mentorship Committee. With more than three decades in the nutraceutical industry, Gina reflects on the people and relationships that have shaped her career and why mentorship has become a responsibility to pay forward the support she received. In this Member Spotlight, she shares her perspective on building authentic relationships, growing through mentorship, and creating a community where women can support one another and succeed together.

Meet Ewa Hudson, one of the newest members of the WIN Board of Directors. With more than two decades of global experience spanning consumer insights, market research, innovation strategy, science, and consumer health, Ewa brings a unique perspective to her role. In this Q&A, she shares what inspired her to join the WIN Board, her vision for advancing women's health and equity in the nutraceutical industry, and how she hopes to help create meaningful experiences and connections that strengthen the WIN community.

Leadership at WIN is about more than organizing meetings — it's about building connections, empowering members, and creating opportunities for others to succeed. In this Q&A, WIN Science Committee Co-Chair Karen Hecht, Ph.D., reflects on her experience leading one of WIN's most active committees and offers an inside look at what makes the role so meaningful.

In this personal reflection, Danielle Masterson shares how one unexpected invitation changed the course of her life, and why creating opportunities for others can have a lasting impact. Drawing parallels between her own journey and a WIN member's experience, she explores the power of recognition, encouragement, and helping others see potential in themselves before they can see it on their own.

In this inspiring member story, Ph.D. student Opeyemi Ogedengbe reflects on how becoming a WIN member helped expand her professional network, leading to a scientific affairs internship and new opportunities beyond academia.

Did you know that breastmilk may contain different signals in the morning than it does at night? In this fascinating blog, Kaitlyn White examines emerging research on the relationship between breastmilk, circadian rhythms, and infant sleep, while highlighting the many unanswered questions that remain—and why they deserve greater attention from researchers, healthcare professionals, and the nutraceutical community.

How do you gain support for an idea when others aren't yet convinced? In this blog, WIN Science Committee Co-Chair Karen Hecht shares the W.E. W.I.N. framework, a practical guide for building awareness, creating alignment, and turning opportunities in women's health into meaningful action. Based on a framework presented at Nutritional Outlook’s Outlook on Women's Wellness 2026, the article offers actionable insights for innovators, researchers, and industry leaders alike.

WIN member Maria Nunez shares a powerful reflection on career growth, adaptability, and learning to embrace uncertainty. From entering the nutraceutical industry through customer service to stepping into leadership and strategic growth roles, her journey highlights how some of the most transformative opportunities come from taking risks before feeling fully ready. Through mentorship, cross-country moves, and fast-paced industry challenges, Maria explores the importance of resilience, curiosity, and trusting your ability to grow through change.

WIN Executive Director Rebecca Takemoto reflects on the leadership lessons she learned through motherhood, entrepreneurship, and the many evolving seasons of life. In this personal essay, she explores how raising a family reshaped her perspective on perfection, flexibility, creativity, and grace — and how those experiences ultimately made her a stronger leader, mentor, and advocate for women navigating complex and meaningful lives.

This month’s Research Spotlight features Dr. Eleonora Cremonini, Associate Researcher at UC Davis and member of the WIN Clinical Researcher Database, whose work explores how plant polyphenols impact both metabolic and cognitive health. Combining human clinical trials with mechanistic lab research, Dr. Cremonini’s work goes beyond demonstrating outcomes to uncover how these compounds work in the body, offering valuable insight for future product development and scientific collaboration.

What if one of the nutraceutical industry’s biggest blind spots is hiding in plain sight? In this blog, WIN Board member Anand Swaroop explores the striking disconnect between the women who power the industry’s supply chain and purchasing decisions—and those represented in its leadership. Drawing from personal experience and industry data, he challenges readers to rethink equity not as an initiative, but as a strategic lever for innovation, growth, and better health outcomes. From redefining allyship to making the business case for inclusion, read on for a perspective that may change how you think about leadership in nutraceuticals—and what it will take to move the industry forward.

This article spotlights Nicole Lemus and explores the critical connection between nutrition science, commercialization, and leadership in advancing women’s health. It examines both the biological gaps in nutrient intake and research, and the structural gaps in leadership and decision-making that influence which innovations reach the market. Through Nicole’s career and perspective, the piece highlights how mentorship, commercial fluency, and representation in revenue-driving roles can help accelerate progress—shaping a more equitable and effective future for women’s health.

Dr. Angela Mastaloudis explores the emerging science of the estrobolome, a specialized subset of the gut microbiome that influences estrogen metabolism and may hold the key to new nutraceutical innovations for fertility, menopause, metabolic health, and cognitive performance. From the biological mechanisms behind estrogen recycling to practical strategies involving diet, prebiotics, polyphenols, and targeted probiotics, read on for a compelling look at how microbiome research could transform the future of women’s health.

Dr. Sybille Buchwald-Werner shares her personal journey into board governance and the mindset shift required to move from executive leadership to effective board service. Drawing from her experience completing the IMD Board Readiness Diploma and serving as an independent board director, she explores the critical differences between industry roles focused on execution and governance roles centered on judgment, long-term value creation, and strategic oversight.

Emerging technologies like AI can enhance transparency and innovation across the nutraceutical industry—but human connection, mentorship, and participation will become even more essential. WIN president Heather Granato highlights the critical role of women in leadership, the importance of inclusive product development, and why active industry engagement is key to building a healthier, more resilient future for both consumers and professionals alike.

The latest Women in the Workplace report from McKinsey & Company reveals a critical inflection point: progress toward gender equity is stalling, and in some cases reversing—especially when companies fail to actively support women at every career stage. From the persistent “broken rung” at the first promotion to gaps in sponsorship, remote-work bias, and the disproportionate barriers faced by women of color, the findings highlight why intentional action matters now more than ever.